Many books talk about punches being mostly about surprise, the unexpected. In my experience, that is true.
I ran across a writer I had read when I was studying advertising, the guy who wrote the Wizard of Ads, which was fascinating because it talked about Broca's area, which is a language center in the brain- and I'm a nerd for combining right and left brain stuff...
So he has a weekly column, and in one of them talked about the unexpected and broca's area and how verbs, and using parts of speech unexpectedly can be good- this is good- part of comedy is keeping people awake, on their toes- I'm going to play with this.
For example, I could rewrite some of the above with that style...
I googled this writer who intellected me with his book the Wizard of Ads. I nerded through the brain stuff like a hot rod because I'm a total slut for right/left brain happiness.There- I don't know if that makes sense, but it's a quick example. It's not funny, but I just read about it today- hoping to make some funny with it soon.
Oh yeah, don't forget, clever is not always funny! So use verbal tricks but don't rely on them.
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